Typography: The selection and arrangement of fonts play a crucial role in graphic design. Typography sets the tone and enhances the readability of the message. Imagery: The use of images, illustrations, and icons helps to create visual interest and reinforces the intended message. Graphic designers skillfully choose or create visuals that resonate with the target audience. Color Palette: Colors evoke emotions and influence perceptions. Graphic designers carefully select color schemes that align with the brand identity and evoke the desired response. Layout and Composition: The arrangement of elements on a page or screen is essential for a cohesive and visually appealing design. Effective layouts guide the viewer's eye and enhance the overall user experience.